Apta

With over 35 years’ experience, Apta are the leading supplier of innovative garden pottery and associated products to over 1,200 garden centres throughout the UK and Ireland.

We started the process with research into Apta’s competitors and the current trends in the market. Once the research was completed we created various corporate logo and branding options for Apta to review.

With the new logo and colour palette in place we developed up design visuals from initial hand drawings. We concentrated on the user experience, the journey a visitor would take to get to the style and range of pots that they wanted for their garden, then from the product pages the visitor could search for local stockists to contact.

Apta’s great imagery was a strong focus across the website to guide visitors on their journey through ranges, with clean and clear product pages to easily identify pot sizes, shapes and available colours.

We developed an interactive side menu to easily jump to different product styles and information about product care and company details.

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