Bake & Bite

Established back in 1981 and 12 years since their last rebrand, we were extremely proud to have worked with our client, Country Choice, on their brand relaunch for their food-to-go business, ‘Bake & Bite’.

We gave Bake & Bite a fresh, new, tasty look across their entire marketing suite – from rebranding their corporate identity and packaging to in-store equipment and point of sale marketing. We designed a versatile overarching brand logo to work in both portrait and landscape formats to represent the brand in its entirety, supported by 4 sub-brands, each representing their core product categories: hot, chilled, sweet treats and coffee.