5 simple tips to get the most out of Facebook page

5 simple tips to get the most out of Facebook page

Are you struggling with your Facebook page engagement? Are you sceptical about investing time and money into this particular social network?

If you manage your Facebook fan page in-house, here are 5 simple tips to ensuring it’s success, and that your fans post comments, likes and share your updates, helping you to increase the number of people talking about you online.

Why is Facebook an important social platform?

Facebook fan pages can be used to drive ‘likes’ and help gain brand exposure through user engagements that are shared across users’ networks. Actively engaging and driving your social customer base is hugely beneficial for branding. When targeted correctly, Facebook fan pages can also be a method for driving new business and continual revenue.

There is so much more to just posting updates – here are 5 simple tips to help you get the most out of Facebook:

1. Quality

Make sure your updates are what your fans want to see, the more people that like it, the longer it will stay at the top of peoples news feeds. It will also help ‘friends of fans’ to see the posts too, which will give your page more authority.

2. Frequency

No one want’s to login to Facebook and keep seeing sales messages, or several messages posted within the space of an hour. Make sure you monitor the performance of your updates to ensure you generate more engagement and fans without losing any of your existing ones in the process.

3. Range

The more people sharing and commenting on your updates, the better, which is why your ‘range’ is important, as this means that people who are not yet fans of your page yet will also get to see your updates. This is a great way to generate more quality fans without incurring any cost.

4. Timing

There’s no point in putting time to one side to update your Facebook page without assessing your previous performance. You need to post around the best time for your fans, not hope your fans see your post just because you had 10 minutes in the morning, especially if you know when your audience are likely to engage with your posts.

5. Topics

Like any topic, if it’s interesting, people will talk about it. By focusing on what your fans like, you can begin to generate a ‘viral wave’ of people talking about your update and fan page on a regular basis. This will help create ‘ambassadors’ for your brand that will help you increase the overall performance of your page to generate not only high quality fans, but also high quality traffic to your website.

So if you thought Facebook marketing was just about putting a post or two up while having a cup of tea – think again! Social media marketing is so much more.