How to boost your business using social media

How to boost your business using social media

There are many businesses that have Facebook, Twitter, Instagram and LinkedIn accounts, however, these aren’t being used to their full potential to gain maximum exposure and build brand awareness. However, these aren’t being used to their full potential to gain maximum exposure and build brand awareness. Below are a few tips, which could help you on merry way to social media success:

Your social media accounts

When prospective and existing customers are on your website, they expect to see social media icons. You want them to connect with you beyond your website, so linking your social media profiles to your website/blog will give you more exposure.

You can also reduce the amount of time you spend on updating your social media pages. For example, if you post images on your Instagram, you will also have the option to upload these to your Facebook profile at the same time. Bonus!

#Hastags

These are seen everywhere these days across all social media networks and not just Twitter. Using hashtags within your posts will help you keep track of who’s talking about your business or related industry topics and are also a great tool to help you reach new people. When writing your new post, ensure you include a ‘#’ in front of the relevant keywords (no space in-between them) – these will then show up when people search for conversations or articles of the same topic, giving you extra leverage and exposure to a wider audience.

Post regularly

By posting regularly across your social media accounts, you will help your business grow instantly. Research has proved that by posting consistently on a regular basis will develop more followers than those who post once every few months. Weekdays prove to be the best days to post, except for Pinterest, and ideally you want to reach your audience by posting during their downtime.

For best practice, creating a posting schedule will help keep you on top of your social media posts. On some platforms such as Hootsuite, there is an option to plan ahead and schedule your posts. To get you started, we have created a social media schedule for you to download, which includes the best times to post across a variety of networks.

Interact with your followers

Social media is about making connections and keeping your followers engaged and interested with relevant content – not just photos and statuses, but actual content people want to read. By providing compelling content, you will capture their attention, which will not only encourage your audience to read more about what you have to say, but will also encourage them to share your content with their audiences. Success!

By utilising your social media effectively, you could improve your business’ brand awareness, reputation as a credible influencer within your industry and gain further exposure beyond your website. Don’t forget to download our social media schedule to help get you started!