5 companies who have updated their logo in 2019

5 companies who have updated their logo in 2019

We are almost coming to the end of 2019 and here at Obvious, we always like to keep abreast with the latest design trends.

When it comes to designing a brand identity, every designer will tell you that there’s no method to designing the perfect logo. Why? Well, on one hand, it’s influenced by the design trends that tend to change with time. On the other hand, the design is influenced by the company and its existing identity. Design trends are supposed to help graphic designers keep their ideas fresh and stay on top of their game, which results in unique creativity.

We recently had a discussion about companies who have updated their logos and last year saw some of the biggest brands in the world revamp their logos. Firefox, Debenhams and Formula 1 all bit the bullet and as always, the reviews across social media were mixed. We’ve cherry picked a few companies who have updated their logo so far this year and we’d love to know what you think about these redesigns. #Obviouslogos

1. BT

The iconic brand has gone for a more stripped back choice using the letters ‘BT’ in a circle, in a simple black font. Their new logo has been in development since 2016 when the company filed a trademark application for an identical design, but the only difference was the use of multi-colours. This is the fourth logo since British Telecom was privatised, with the most iconic design being the blue and red piper.

2. Android

Over the last decade, Android’s branding has maintained a consistent look. The operating system has grown massively from a few users to over two billion, so Google decided it was time to give it a new look. The Android mascot has been simplified by removing the arms, legs and body, focusing on its most expressive feature, the head.

3. Slack

Their first logo was created before the company launched. The problem they had was that their logo wasn’t consistent. It featured 11 different colours, so when it was placed on coloured backgrounds other than white or it was displayed at the wrong angle, it looked terrible. Their new logo has a simpler colour palette that still contains the spirit of the original.

4. Pizza Hut

Pizza Hut has reverted back to its classic, retro logo inline to promote Netflix’s ‘Stranger Things 3’ which fits perfectly as it’s set in the 80s. Pizza Hut Chief Brand Officer, Marianne Radley, explains why they have decided to change the logo. “It’s about celebrating where we came from.” Will we see other companies reverting back to one of their previous logos in the near future? Watch this space!

5. Snapchat

People hate even the simplest of changes and Snapchat fans are so furious with this new bolder outlined look that they’re deleting the app from their phones. Many are comparing the outline with the classic Comic Sans font and they are finding it a little aggressive and uncomfortable. But what’s the reason behind it? They wanted to make their icon stand out from other social media apps, however, a new design doesn’t always get the positive reaction they hope for.