The key to a successful formula for SEO

The key to a successful formula for SEO

It’s no secret that employing search engine optimisation throughout your website will improve your online visibility, but the buck doesn’t stop at simply implementing META page titles and descriptions on every page.

To help you understand how search engine optimisation (organic search) and PPC (paid search) works, we’ve collated a list of key elements that should be considered when creating web content, implementing SEO and developing a PPC campaign.

1. Web Development

• Ensure that your domain name and URLs are configured correctly
• Make sure that your navigational structure is user-friendly and has a logical hierarchy
• Put important pages on a pedestal with high link distribution
• Utilise internal links throughout your website to establish site structure
• Ensure you do not have any duplicate content throughout your website
• Test and improve your page load times – don’t make people wait for your content
• Adopt the fundamental rules of accessing and restricting robots to crawl your website

2. Content

• Create unique, quality and informative content that captures your audience
• Get rid of all unnecessary content
• Ensure your page uses semantic markup to help search engines identify what your page is about

3. Paid Search

• Optimise your landing pages to gain maximum impact and ROI
• Optimise your website for tablet and mobile devices
• Make sure you are paying the correct amount for your chosen search terms
• Make sure you advertise to the correct target audience at the right times
• Ensure your ROI is being constantly monitored – this will allow you to analyse results accurately and make informed decisions
• Be aware of the keywords your main competitors are using to advertise themselves

4. Link Authority

• Gain links on authoritative and influential websites
• Optimise your local listings
• Take your content and spread the word through social media in the right communities
• Discover bloggers and site owners that may host your content

If you would like to know more about search marketing or would like to know how we could help you improve your online visibility, call us today on 01622 674488 – we’d love to hear from you.