Kerning & the impact it has on your marketing

Kerning & the impact it has on your marketing

You may already know about the fundamentals of kerning, but do you know how much of an impact it can have on your print and digital marketing?

What is kerning?

The adjustment of spacing between two characters to be closer together than normal.

What is tracking?

The even distribution of spacing over a range of characters.

Why should I care about kerning?

Your audience may not be able to pinpoint in design terms why they like something or not, but there are plenty of them who can tell which designers pay attention to detail and which don’t. I believe kerning is a small, but important detail and when practiced regularly, the quality of work improves as it can make or break a message.

Click here and take a look at these examples which demonstrate bad kerning.

Practice makes perfect

Think you got what it takes to kern? Why not try this kerning game created by Mark MacKay. The idea of the game is to alter the spacing between the letters to achieve the best kerning. It features different fonts and words, both of which have a major impact on kerning.

Try your hand at it and tweet us your scores using #ObviousKern. Happy kerning!