The 5 steps to a great website

The 5 steps to a great website

So you have a website for your business, but it was designed quite some time ago and you’re now considering whether it’s time to give it a facelift. But what are the key factors you need to consider when reviewing your existing website?

We’ve put together this checklist for you – the 5 R’s to a great website – to help you evaluate whether it’s time to create a new and exciting website for your business.

Is your website responsive?

Having a responsive website means that your website can adjust to the device that you’re viewing it on. You can instantly tell the difference between a website that is responsive and one that that isn’t when you’re having to tirelessly zoom in to see the content. 41% of people will choose a different search result if the first site they select is not mobile-friendly. Responsive Web Design offers a practical, flexible and cost-effective solution that is an industry best practise approach, enabling you to meet the diverse needs of your target audience, regardless whether they’re viewing your website on a computer, laptop, tablet or smartphone.

Does it represent your company?

Think of your website as one huge interactive online business card. It should be kept regularly up to date and stay true to your brand like the rest of your marketing material. Does your website feature the correct fonts and use the right tone of voice for your brand? Does the imagery used on your site reflect your company in the right light?   

Is it a really good-looking site?

First impressions are key in the online world. In the first 0.05 seconds, visitors judge your website and of course, you want them to browse through without exiting too early, so here are a few things to consider when considering the design of your site: colour, graphics, imagery, typography, white space and the most importantly, call to actions throughout the site to generate those all important conversions.

A great tip is to get someone who doesn’t know anything about your company to look at your website and jot down their initial impressions – this will give you an idea of what your potential customers think when they visit your site.

Is it robust?

Not only do you need your website to look good, but you also need to make sure it’s strong and robust, ensuring it’s coded properly. At Obvious, we love squeaky clean code! Ensuring your site is fit for purpose and able to make changes without causing issues. Selecting a secure hosting package is paramount to prevent cyber attacks, so make sure your chosen solution offers the right level of security.

Does it give you results?

Ideally, you want your site visitors to think “This company looks professional and on point as it clearly portrays what they do and can see a variety of testimonials from happy customers.” Clear call to action, user-friendly navigation and relevant information all contribute to a well driven site and asking your customers how they came across your website can be a great indication as to how well your website is performing.

Thinking about revamping your existing company website or looking to build a new one for your business? Call us today to discuss how we can help and get the ball rolling for you.