WordPress: The essential CMS for your business

WordPress: The essential CMS for your business

WordPress has rapidly become the most popular Content Management System (CMS) power over 39% of websites on the Internet.

WordPress was originally used for simple blogging, but has now evolved into one of the most robust and flexible Content Management and web development platforms on the market. So why should you choose WordPress for your business website? We’ve outlined a few reasons as to why we recommend WordPress as our first choice of CMS for our clients:

Flexible and user-friendly

Some CMSs can be really complicated for internal staff who aren’t very computer savvy. However, WordPress is very easy to set up and manage. A large proportion of website hosting companies offer 1-click install, which means you can have the platform installed within minutes without having to become a web developer overnight.

Easily customisable and developers love it!

We specialise in designing and developing stunning WordPress websites for both ourselves and our clients. Every client we work with benefits from a free CMS training session to demonstrate how to get the most out of their CMS, so they quickly feel comfortable and confident to be able to make changes to their website whether it’s text updates, creating blog posts or changing images. The user interface has been cleverly designed to make it easy for users to manage and update content without needing extensive training.

SEO friendly

Search engines love WordPress code because it’s so search engine friendly, providing its been coded cleanly, of course. For your business to feature highly within search results, you have a great head start, especially if you use various plug-ins to enhance your listing. After your theme is designed and your pages are up and running, there may be some technical issues, which need to be addressed. However, plugins such as Yoast are simple to install and can rectify the majority of technical SEO basics that are common to WordPress.

Community building – sharing is caring!

WordPress is an open-source platform that has a vast ever-growing community powering it to continually develop its technology further. Google is great for researching technical issues that you may encounter with your WordPress site and you’ll almost always find the answer you need to fix the problem with a quick Google search. There is an extensive range of themes and plugins readily available on the market for pretty much anything you can think of, making the possibilities almost endless.

Ideal for blogging

As WordPress is a blogging tool, it should come as no surprise that it’s great for keeping your clients and customers alike up-to-date with the latest company and industry news. It’s also scalable which means you can have as many pages and posts without performance issues, giving you the room to continually grow your online presence.

So what are the downsides?

Of course, like any platform out there, they come with a few pitfalls as WordPress requires regular updates and security can be a slight concern, especially if your business handles sensitive customer data or payments. That said, regardless what size your business is, security software is an absolute necessity and you will need to make sure WordPress and any plugins you may have installed are kept up-to-date to ensure its security and performance online.

Thinking about moving over to WordPress or looking to build a new site for your business? Call us today to discuss how we can help!